‘Irony means saying ‘~p’ when, on the contrary ‘p’ is the case. But if one asserts ‘~p’ and immediately afterward informs one’s interlocutor that ‘in fact, as you know, p is the case’, the ironic effect is destroyed.’ (Mouton 5).
I disagree with Mouton’s assertion that comedy through irony can be derived only in one order. At the end of the film, Twilight, there is a scene in which protagonists Edward and Bella are pressed together face to face and he asks her to marry him. She then smiles and responds, “no,” resulting in the scene being unintentionally very funny. The audience is under the impression that she is smiling because her response will be a “yes,” but responds in the exact opposite way. Social media got ahold of this scene and thus the term ‘no❤️’ was born.
Without any context of this scene, people have used this regularly on social media as a funny way to essentially shut something or an idea down, whether they’re responding to a cringy celebrity video or using it to cope with the latest global catastrophe.
‘No❤️️’ has become a term that has allowed people on social media to convey a sarcastic tone because ‘no’ is always used to assert a negative response, the positivity inherently in a heart symbol completely contradicts the no, giving our generation a funnier way to say no.
The phrase was actually so widely used without context that many social media users were confused where it came from, asking each other its origins. Once it was known that it originated from the Twilight scene, people were surprised, able to derive even more humor from the joke once they were able to contextualize it with the scene. The phrase’s meaning and the tone it was made to convey was easily understood and correctly used without knowing its context. This debunks Mouton’s assertion as with no context, people were able to enjoy it, understand it, and use it regularly.